April 10th, 2018

We’re hiring: Digital Media Specialist

About Us

MyBazar is a cross-border marketplace, based on cost-free interaction among market participants. It is a digital trading platform geared to provide e-commerce solution for small business in first place, but also a single marketplace for established businesses. We have successfully launched our operations first in Malaysia and now we are expanding into GCC, Pakistan, Turkey and other markets.

We’re excited to be looking for an experienced Digital Media Specialist with a proven track record in creating strategies for conversion rate optimisation, doing research and running A/B tests across our digital channels (eg. SEM, GDN, Facebook, etc…) to improve performance of marketing campaigns.

We offer the opportunity of working with multiple teams and be part of a fast growing e-commerce startup organisation.

The Role

• Transcending the company’s business and marketing goals into a comprehensive digital marketing strategies

• Devising strategies for merchant & shopper acquisitions

• Set e-commerce goals and KPIs such as conversion tracking and make suggestions on how to improve performance of our applications.

• Developing and managing digital marketing campaigns based on marketing brief to get maximum ROI from ad spend.

• Understanding analytics and measuring ROI

• Utilising a range of techniques including paid search, SEM (SEO + SEA) and PPC.

• Overseeing the social media strategy for the company and manage it in line with overall digital marketing strategy including affiliate programs and referral (influencer) marketing.

• Managing online brand and product campaigns to raise brand awareness.

• Suggest improvements in the usability, design, content and conversion of our applications.

• Responsibility for planning and budgetary control of all digital marketing

• Evaluating customer research, market conditions and competitor data.

• Review new technologies and keep the company at the forefront of developments in digital marketing.

You are

· Minimum 3+ years’ experience in all aspects of digital marketing.

· Experience in ecommerce, SEO, PPC, Email marketing, and social media, PPC, SEO and Affiliate programmes.

· Ability to demonstrate successful ecommerce digital campaigns and optimisations strategies.

· Great project management, organisational, and analytical skills.

· Bachelor degree in Marketing or related.

· Strong understanding of current online marketing concepts, strategy and best practice.

· Experience with A/B testing

· Google Analytics and Google Tag Manager expert

· Highly motivated and genuinely interested in online marketing.

· You work in a structured and detail-oriented way

· Fluent in English; Malay, Chinese or Arabic is a plus

We offer you

· A company that celebrates and thrives with the uniqueness of every individual. We value the impact that a diversity of experience, backgrounds, perspectives and ideas can have on our culture and on the solutions that we build.

· An equal-opportunities environment where people can bring their whole personality to work; and where everyone can benefit from equal access to professional development.

· A chance to truly make a difference for entrepreneurs and small businesses all around the world!

If you think this sounds exciting, we’d love to hear from you. Send us your application with some examples of your very best work and we’ll take it from there.

Apply for this job

March 29th, 2018

Online Marketplace MyBazar & MDEC to Focus on Creating Local Digital Entrepreneurs

MDEC entrusts eCommerce marketplace platform MyBazar in pioneering ‘Blee’ – a programme to spearhead Malaysia’s Digital Entrepreneurship growth across the country


Kuala Lumpur,27 March 2018

Boosting the National eCommerce Ecosystem

In line with the Government’s 2018 initiative to empower local entrepreneurs for digital economic growth, eCommerce marketplace MyBazar Malaysia has been appointed by Malaysian Digital Economy Corporation (MDEC) as the first online platform to pilot a programme called ‘Blee’, focused on unlocking growth opportunities of the digital economy to local sellers. Representing 76.5% of businesses in Malaysia according to SME Corp, local, micro businesses are poised to become a major growth and employment engine in the country.  

MyBazar, which had commenced operations since June 2017 aims to break through to sellers of the non-urban areas by integrating social networking in their B2B2C marketplace, localised user-friendly interface and direct off-line merchant engagement. MyBazar initiates the ‘Blee’ programme with 500 selected local merchants selling more than 2,000 products ranging from foodstuffs to fashion, home décor and handicrafts.

‘Blee’ which stands for ‘Barangan Luarbiasa Eksklusif eUsahawan’, is aimed at widening the reach and boosting the adoption of ecommerce nationwide by targeting micro and rural merchants and entrepreneurs. This will directly contribute toward growth of local businesses as well as closing a commercial and income divide between rural and urban Malaysia. Malaysian consumers, on the other hand, will be able to access a dedicated all-local product shopping portal consisting of high quality local products which are exclusive, unique and hard-to-find in urban stores or shopping malls.

Fazil Irwan Som, Chief Executive Officer of MyBazar commented, “We are honoured to be the first platform to promote these exclusive local products and to be part of this national agenda to help entrepreneurs. Together with MDEC under the eUsahawan programme, MyBazar works to empower our local businesses to grow stronger and bigger. At the same time, we are also excited to give Malaysians the opportunity to purchase their favourite ‘kampung’ delicacies with just a few clicks at their own convenience.”

Helping Local Entrepreneurs Thrive

On the economic front, the initiative intends to propel local micro businesses and grassroots entrepreneurs to the forefront and improve competitiveness by removing their location, trading and technology disadvantage. Embedded on-line payment and shipping solution for the first time will enable micro merchants to showcase, sell and deliver their unique products to customers seamlessly across the country.

Under the ‘Blee’ programme, local entrepreneurs wishing to begin their online selling journey will be registered under the eUsahawan digital training programme by MDEC. To encourage eCommerce adoption, registered Blee sellers will also receive free shipping, full waiver of handling or commission fees until their business has reached a certain level of profitability ensuring they have every opportunity to be successful. 

“Our field engagements across the country were true eye-openers. We have experienced first-hand the difference and the boost to local communities this initiative brings. It is a pure delight to witness the positive impact Blee brings to often overlooked small businesses”, said Aaliyah Soraya Darus, Marketing Director at MyBazar.  

BLEE – Barangan Luarbiasa Eksklusif eUsahawan

Entrepreneurs who are keen to join the Blee Programme can do so by registering their business at the www.mybazar.com/blee website. Similarly, consumers can explore and purchase exclusive Blee products by visiting MyBazar website or by downloading their apps.    

The‘Blee’ initiative commences with MyBazar’s long term goal of bringing authentic local brands and products to the national and later to the international market, as the marketplace aims to connect cross-border selling and buying activities between countries in South-East Asia, the Middle-East, the Balkans, Turkey, CIS and Africa within the next three years.

“We are aiming to get 1,500 merchants to be onboarded on the Blee programme by end of 2018” added Mohd Razaleigh Zainal, Vice President of Corporate Affairs Division Malaysia Digital Economy Corporation.

March 14th, 2018

By Malaysians for Malaysians

Like a virtual Pasar Malam, homegrown MyBazar − the world’s local bazar – connects local sellers to buyers for a revolutionary ‘live’ shopping experience online where you can even haggle prices!

Hankering for fresh-caught, organically-cured Ikan Bilis from Pulau Pangkor but won’t have a chance to get them unless you balik kampung? Fret no more because now with MyBazar, you won’t have to make that physical trip anymore.

Using the free, downloadable MyBazar app on your handphone, you can now check out stores located in the remotest parts of Malaysia, buy otherwise inaccessible products from there, negotiate prices with the seller in real time and have your orders delivered to your doorstep, all while seated comfortably in your of ce 300km away in Kuala Lumpur.

“Shop online as you do in real life” says its tagline and this is what the B2B2C social networking marketplace is all about. Says Fazil Irwan, the Chief Executive Officer of MyBazar Malaysia Sdn Bhd:

“MyBazar was created to disrupt how we view eCommerce here in Malaysia.”

Why MyBazar is Different

eCommerce in Malaysia has always been defined by its Gross Merchandise Volume (GMV), he explains, and it simply means the dollar value of merchandise sold in a given marketplace. In fact, these marketplaces are ranked by the size of their GMV which does not necessarily relate to whether they actually make profit. Because huge subsidies are pumped into making the prices artificially attractive, expenses tend to overshadow revenue and a lot of money is burned to keep customers coming back to the platform. It is a two-edged sword because it also hurts the profit margins of the local sellers as they too have to artificially suppress their prices in order to sell.

“So eCommerce of today is no different from the middlemen conundrum of the past, where producers continue to suffer low margins, while the distributors and retailers make the money.

“MyBazar came into the market with a completely different way of looking at things. First of all, we strongly believe that consumers don’t make their decisions based solely on price. It is more than that. It is about trust, quality, the personal or social narrative behind those products, geography and many more.

“The raison d’etre for MyBazar is simply to create an environment where local sellers have the liberty to control their own prices and engage directly with their customers.”

Empowering Local SMEs

The function of MyBazar, according to Fazil, is to provide a platform that does not control the sellers. Instead it focuses on providing tools and market intelligence to enable SMEs to run their digital business and grow their sales organically. By doing so, MyBazar hopes to empower more local SMEs, especially those in non-urban areas, to embrace the huge opportunities of the digital economy and venture into cross-border trade especially to Arabia (UAE) where MyBazar Global is located.

“The sizable consumer market there offers good prospects for Malaysian products,” he says, “and there are immediate ambitions to expand regionally into ASEAN, thereby jumpstarting the whole process of digital cross border trade. This is the USP of MyBazar.”

New Twist to Old Idea

Actually, having rural vendors in the eMarketplace is not a new phenomenon. In fact, their presence in social media such as Instagram and Facebook has been going on for many years. It is just that they are scattered as there has never been a concerted effort to have all of them on one big platform.

“Big marketplaces normally shun these sellers because they are not trained in big eCommerce play. They still lack in terms of packaging and visual quality, and they do not have adequate content to push a buyer to make a purchase.”

But where they are short in marketing, they make up in product quality. Fazil explains that after experiencing their products, he sees an abundance of quality and uniqueness in creations such as Mangosteen infused coffee, Budu goreng, pink doughnuts and many more, and he says they taste amazing! “There is one seller who sells banana chips,” he recalls, “and I am being honest here, the quality is sublime. Most banana chips are either too sweet, or too thick making a bite cumbersome. But this seller had everything in the right place. The chips were crisp, and lightly sweetened, revealing the original taste of banana to dance around your tastebuds!”

However, these sellers just don’t know how to express their qualities in words and visuals. “And that’s where we want to help them,” says Fazil.

Flexible Interface

While the platform provides for seamless registration, set up of seller’s store on microsite, online payment and delivery solutions, the chat function also allows them to request having their product collected from their stores and paid in cash only, if they so wish.

Blee for Micro and Small

Currently here are close to 3,000 merchants selling products ranging from fashion to health to electronics to perishables (food) on MyBazar. In addition, there is also Blee.

“Blee is a 2.0 project of the eUsahawan programme conceived by MDEC. The eUsahawan programme is a laudable initiative set up to gather together and train thousands of Malaysia’s micro and mid-tier sellers on how to embark on a business online. When these sellers are ready to roll, they will need a marketplace unique to them. That marketplace is Blee.

“Blee is, to our knowledge, the first initiative of its kind internationally. Given MyBazar’s mission to enable local micro and small merchants to move and grow their business nationwide and cross border, MyBazar seems to be the logical and natural home for Blee. The foresight of MDEC encapsulated in the Blee project is in fact a shared vision of our partnership.”

Fazil lauds the government’s drive to embrace the new digital economy in a way that benefits local MSMEs too. On its part, MyBazar has put substantial resources to support this initiative and see it through to fruition.

“This is because of our deep conviction that our micro and small local merchants have products to compete not only with international brands in our local market but also to offer value and quality in the international markets. Indeed, it is exciting to be part of this history in making,” he concludes.

December 28th, 2017

We’re hiring: UX/UI Designer

About Us
MyBazar is a cross-border marketplace, based on cost-free interaction among market participants. It is a digital trading platform geared to provide eCommerce solution for small business in first place, but also a single marketplace for established businesses. We have successfully launched our operations first in Malaysia and now we are expanding into GCC, Pakistan, Turkey and other markets.

We’re excited to be looking for an experienced UX/UI Designer with a proven track record in connecting user-centred product development with exceptional visual design.

You will join MyBazar’s growing cross functional team collaborating across all departments involved in the product discovery and development process.

The Role

 * You will be creating clear and easy-to-understand descriptions of how products and services should be organised and behave that are derived from qualitative and quantitative customer insights, and inline with the overall MyBazar experience.

 * You will be shaping beautifully crafted experiences that are derived from customer insights, on brand and inline with our strategic business objectives.

 * You will be working in small cross-functional teams together with other designers, developers, product and business people making informed decisions that influence and drive our design

 * You will be working across the entire product lifecycle, from product discovery to product development and through multiple product iterations.

 * You will be testing and iterating on design solutions with real world feedback and data – meeting users in their environment on a regular basis.

You are

 * A brilliant User experience designer with 3+ years of experience that feel equally at home observing users and working with complex flows and intuitive interfaces

 * Passionate about being an ambassador for users and sharing user insights within the company

  * An incredible Visual designer with an intimate understanding of the interplay between usability, interaction and visual design.

 * You have a user-focused design mentality. You actively seek user feedback to adapt your design decisions.

 * An open seeker of constructive feedback, you’re are as comfortable receiving it as you are offering it.

 * A natural team player experienced working in a non-siloed, non-waterfall process

 * Able to communicate design decisions clearly in front of your team and the wider development organisation

 * Confident in showing and shipping work early and often – prototyping concepts at the required fidelity to communicate ideas quickly.

 * Able to think technically and collaborate with developers to understand the benefits, possibilities and constraints of common coding languages and platforms.

 * Able to translate core brand values into product and service level interactions.

 * Fluent in English, both spoken and written

We offer you

 * A company that celebrates and thrives with the uniqueness of every individual. We value the impact that a diversity of experience, backgrounds, perspectives and ideas can have on our culture and on the solutions that we build.

 * A lot of freedom and great responsibility. There are no design committees or lengthy middle management holdups, just a closely knit team to support you.

 * The opportunity to be part of an experienced and international team consisting of driven, fun colleagues with a can-do mentality you can ask for advice and help you to implement exceptional and revolutionary ideas

 * First class tools and resources to maximize your chances of success

 * A chance to truly make a difference for entrepreneurs and small businesses all around the world!

If you think this sounds exciting, we’d love to hear from you. Send us your application with some examples of your very best work and we’ll take it from there.

Apply for this job

March 4th, 2017

MyBazar works with leading partners to revolutionize the Malaysian e-commerce industry

Tell us about your recent partnership with Karangkraf and what is the rationale for both organizations coming together?

MyBazar is a company dedicated to the development and empowerment of entrepreneurs and SMEs by availing latest technology, connecting markets, and in general boosting their level of competitiveness. Our company has its foundations in United Arab Emirates, but our plan is to establish digital marketplaces in Southeast Asia, The Gulf, Central Asia and South Asia and developing markets.

“The reason we start with Malaysia is because it has a strong digital ecosystem framework and lots of government incentives to SMEs and startups.”

Especially in 2017, with the Prime Minister announcing that 2017 will be the year of SMEs and startups, and with initiatives such as the National eCommerce Strategic Roadmap, we are confident that this country will be a gateway of exciting developments in the digital marketplace space.

Our domestic strategy requires us to create a strong ecosystem not only to increase online transactions of goods and services, but most importantly to get more people, especially smaller businesses and cottage industries, into the digital space. They share with us the view that only broad-based, nation wide accelerated seller and shopper adoption of eCommerce will help propel Malaysia to the forefront of digital economy regionally and globally. As such, our partnership with Karangkraf is a natural one.

What will your partnership with Karangkraf mean for Malaysian SMEs?

E-commerce is now becoming one of the world’s fastest growing sectors and if developed properly, it can transform the future of business, economics and lives across Malaysia. MyBazar is a digital platform aiming to enable Malaysian SMEs to capitalize on e-commerce market potential.

Through this partnership between MyBazar and Karangkraf, more consumers will get access to special offers and promotions by leading merchants while on the other hand SME clients and aspiring entrepreneurs will be given tools enabling them to embrace digital economy and manage their businesses more efficiently.

Tell us about MyBazar and its offerings?

Essentially, we offer a digital marketplace for everyone and everything. This sounds cliche, but what it means is we want to bring more offline vendors online, and not to sell only merchandise and clothing, but anything of value can be sold in a marketplace. We have domestic and international strategies.

“Vibrant SME merchant- and manufacturing markets, diverse product offering at a competitive price, creates huge opportunity to put Malaysia on the digital economy world map and allows for development of job makers instead of job seekers across the nation.”

In the case of Malaysia, unlike others who focus solely on selling foreign products to Malaysians, our goal is to take local merchants and their products to international and emerging markets, thereby boosting the local economy. The Malaysian market is underrepresented in Dubai and we are keen to bring Malaysian goods to the Gulf.

You position MyBazar as enabler of SMEs. What do you exactly mean?

Traditional ecommerce is not suitable for the SMEs that are very cost sensitive with limited access to technology and related expertise. As a result, 70% of all SMEs and about 98% of all retailers are currently not taking advantage of globalized digital economy, on-line shopping and better knowledge of customers. Technology today allows us essentially to run our businesses better and easier.

MyBazar solution is designed around the needs of SMEs and specifically for those who are not capitalizing on the ecommerce potential. In addition to enabling SMEs to conduct their business with the help of technology, MyBazar is here to support them and move their business internationally.

How can Malaysian SMEs join MyBazar?

We are in the midst of working with Karangkraf to launch Digital Karnival for the first time on 3-5 March. This is great opportunity for SMEs to join MyBazar and immediately be part of the Karnival. Merchants can simply download our app from the App Store or the Google Play store and promote their best deals during the Karangkraf Karnival FLASH SALE!

In addition, we are now onboarding merchants in Malaysia to enable sales and delivery across the country and in near future allow successful merchants from Malaysia to sell directly to Middle East and other emerging markets.

What are your future plans?

With its social media integration and secure online shopping experience, MyBazar works with leading partners to revolutionize the Malaysian B2B2C e-commerce industry. Just like the physical experience of browsing, choosing and bargaining, MyBazar combines the joy of business with the joy of a good deal.

“MyBazar is all about making life better – for merchants who can expand their business without risk – and for shoppers who can find diverse products and more bargains right in their phone.”

By using the latest information technology, MyBazar is building the appropriate infrastructure that will allow Malaysian merchants to firmly embrace the new digital economy and to pursue their entrepreneurial dreams.

February 10th, 2017

MyBazar Malaysia and Karangkraf Group establish strategic partnership


Kuala Lumpur, 6 February 2017 – MyBazar, an innovative social marketplace based in Dubai with operations in Malaysia and Karangkraf Group have established strategic partnership aimed to accelerate SME adoption of e-commerce and online shopping for consumers across Malaysia.

The partnership marks the first time for Karangkraf Group to partner with a digital e-commerce based platform that will allow both the companies’ business to collaborate over joint marketing campaigns for 2017. Through this partnership between MyBazar and Karangkraf, more consumers will get access to special offers and promotions by leading merchants while on the other hand SME clients and aspiring entrepreneurs will be given tools enabling them to embrace digital economy and manage their businesses more efficiently.

“Championing entrepreneurship by using latest Information technology, MyBazar is building infrastructure that will allow Malaysian merchants to firmly embrace new digital economy and to pursue their entrepreneurial dreams.” – says Global CEO of MyBazar, Mr. Armin Osmancevic.

“Indeed Malaysia is in a prime position to move quickly from its current nascent growth stage to an accelerated growth path and capture significant growth in eCommerce in the near future with recently launched National eCommerce Strategic Roadmap. MyBazar will actively support this initiative and promote Malaysian businesses and its digital economy across emerging markets”, – adds Mr. AbdulMajeed Al Fahim, Chairman of MyBazar Global Ltd.

Being an esteemed and influential media organization with products and services that helped shape and build the Malaysian society in last 40 years, Karangkraf Group aims to find new ways of adding value to its consumer audiences and advertisers by developing innovative partnerships with key industry players.

“MyBazar platform is having distinctive business proposition and is importantly able to help Malaysian entrepreneurs that do not have the right capabilities to compete in the digital world” – says, Syamil Fahim Mohd Fahim, Chief Operating Officer, Karangkraf Group.

“We are very keen to partner with MyBazar as we have recognized their distinctive approach to contribute to our economy by bringing not only necessary expertise but also international best practices and reach to new markets. Supporting accelerated seller and shopper adoption of eCommerce from Karangkraf’s existing advertisers and clients will help propel Malaysia to the forefront of digital economy regionally and globally. What is good for Malaysia, is good for Karangkraf.” – adds Dato’ Dr. Hussamuddin Bin Hj. Yaacub, CEO, Karangkraf Group.

October 20th, 2016

Islamic Economy Startups: “You Can’t Find the Muslim Market Unicorns; You Have to Create Them”

The Global Islamic Economy Summit (GIES) is the region’s premier forum on the Islamic economy. It brings together world-class experts in critical industry sectors that span geographic regions and cultural boundaries to directly address the greatest challenges and opportunities in the Islamic economy.


Dubai, 12 October 2016 – A high-profile panel discussion explores the startup ecosystem within the Islamic economy on day two of the Global Islamic Economy Summit 2016

Building on the successes of day one, the second day of the Global Islamic Economy Summit (GIES) 2016, included a panel discussion that explored the startup scene within the Islamic economy.

Dustin Craun, Founder of Salaam Bank moderated the panel discussion, where Yousuf Ali M. A., Founder of Lulu Group International; Sheikh Muszaphar Shukor, Founder of Aladdin Group of Companies; and Armin Osmancevic, CEO of MyBazar Global, explored the obstacles facing startups in the Islamic economy and discussed ways to help them overcome them.

“It is now more important than ever to build a startup ecosystem,” Craun began by saying. “If we talk about building billion-dollar companies at the moment, we’re putting the cart before the horse.”

Craun classified Muslim forays into the tech industry into four categories: the Muslims working within large international tech companies; tech startups targeting Muslim consumers but offering regular services, such as Careem, Souq.ae, etc.; tech startups that cater to Muslims and serve particularly Islamic needs, such as locating halal restaurants, the qibla, etc.; and social enterprise projects that use aspects of Islamic branding but operate in non-Muslim countries.

“Muslims represent the largest growth community in the world, however, if you take the Muslims in the US and Europe out of the equation, there are only few Muslim unicorns left. Investors from the region keep looking to Silicon Valley and Europe for opportunities instead of in the region,” Craun noted, adding that stakeholders in the Islamic economy need to pay attention to the youth and to startups: “Part of the problem with Islamic banking, for example, is that it’s focusing on older Muslims when the largest population segment is the young. Meanwhile, traditional banks are launching products that cater to the youth such as apps and digital products.”

Meanwhile, Lulu’s Yousuf Ali said:

“We should show to the world that Islam is a religion of love, tolerance, and respect, and then the world will respect us back. ‘You should be honest and trustworthy,’ says the Hadith. This is the first thing an entrepreneur should do.”

Ali developed the grocery store his father left him into a chain of super and hypermarkets with 40,000 employees. “We are introducing and focusing on halal products and supporting the companies who produce them – it is our responsibility,” he said, cautioning that it would take some time for people to warm up to Islamic products: “When the first Islamic bank was launched, it took a while to take off. It was difficult to accept at first, but now Muslims and non-Muslims alike are benefitting from the sector. We are living in the 21st century, we sell halal products regardless of whether the manufacturing country is Muslim or not, and we encourage all our customers to buy halal products.”

Sheikh Muszaphar Shukor immediately grabbed the audience’s attention when he disclosed he was the ninth Muslim to go to space – on top of being a surgeon, a restaurant owner, and a model. “Everyone should go to space to change their perspective on the world,” says the founder of Aladdin Group, the first online halal product platform.

“We need to set internationally uniform standards for halal products. Halal is about life as a whole, it is about cleanliness and hygiene – not just slaughtering. This is what we’re trying to educate non-Muslims about,” Shukor explained, “I founded the platform to help entrepreneurs who have created halal products to sell their merchandise online. Non-Muslim countries are actually leading the charge in capitalising on the halal market. For example, the UK is the leading global hub for Islamic finance, while Australia is one of the world’s largest exporters of halal meats.”

“By focusing only on halal markets, we would put ourselves in a box. Let’s produce products that serve all people. Another thing we should focus on instead is the risk-sharing paradigm of the Islamic economy. It receives inappropriately little attention; it is an environment where government, entrepreneurs, and venture capitalists all share the risks.”

Amin Osmancevic began by challenging the overemphasis on Muslim-only products. “Islam is only one aspect of a large, multifaceted market,” he noted. “By focusing only on halal markets, we would put ourselves in a box. Let’s produce products that serve all people. Another thing we should focus on instead is the risk-sharing paradigm of the Islamic economy. It receives inappropriately little attention; it is an environment where government, entrepreneurs, and venture capitalists all share the risks.”

“That being said,” he continued, “Muslims have the untapped potential of having 1.7 billion consumers. There’s huge market potential in e-commerce, where only 1% of commerce in Muslim countries is done online for the time being. I’m from Sweden; Scandinavia has a very small population, yet accounts for 3% of the world’s exports. That is because the authorities focus on supporting entrepreneurs and creating a startup environment. Events such as the Global Islamic Economy Summit show how much the Dubai government is heeding the call and allowing entrepreneurs to connect with each other and to the public.”

“Where are the Muslim market unicorns?” Osmancevic asked in conclusion; “You can’t find them, you have to breed them; you have to create them.”

Retrieved from http://bit.ly/2dVvZQd

August 22nd, 2016

MyBazar merchant: Bro&Joe

The art of gifting off-the-shelf products is long gone as people tend to head towards original ideas for gifts. But where to get a gift that is not ‘already seen’? That’s where Bro&Joe comes in. Being a fully home-grown store for men and 100% Malaysian – Bro&Joe is all about thoughtful gifts. The kind that isn’t available in generic retail stores. Here is the full story.

Tell us a little bit about the history of your brand, what’s the story behind your name?
Bro&Joe aims to relate the brand to any average Joe out there looking for a community of brothers-in-arms, where they can uniquely express themselves and to be truly men. Besides that, we’d like to instill the bro code and how to be gentlemen easily with advice and guides we give in our online magazine.

“As for the storefront, we’re basically a gift shop with distinctively different gifts for men.”

Just think of it like this: As young Malaysians, how do guys address each other? “Hey bro…” or “Hey Joe…” is a common and warm way that men address each other even when they haven’t been acquainted before. There are other names too, like ‘macha’ or ‘dei’ but we thought these 2 were the best to fit with our idea, so we became ‘Bro&Joe’.

You have kind of unique items. Are you producing them yourselves?
At the moment we’re only curators. Definitely, in the future we’d like to produce our own items. Stay tuned for that.

Your product photography is gorgeous. What’s your secret to creating such great product photos?
A decent camera, plenty of natural lighting and Adobe Photoshop software. That pretty much sums it up for us. We are not professional photographers, neither do we have a fancy photo studio but instead, we make use of what we have in the best way possible. Even our lightbox is made out of styrofoam cut-outs. You can imagine, we had to become creative to get things done.

You are not only online store but also a magazine, can you tell us more about that?
We wanted to use an unconventional way to market our products. Instead of throwing money on advertising agencies or platforms, we’d prefer a more personal touch with word-of-mouth marketing while showing off what we can do linguistically to entertain our users and ‘bros’ alike. Let’s just say we really like promoting ourselves and this is the best way we to do it.

What does the future hold for Bro&Joe?
Definitely looking at scaling further and hopefully become a home-grown, household name that people recognize.

“We want to be known for our thoughtful gifts and affordable prices. A place people can go to when they need something unique and special.”

Download MyBazar app and shop on the go!

August 10th, 2016

MyBazar merchant: Perfume SADO

Syamsul Izzudin Alin, creative mind behind Perfume SADO, shares a few aspects of his story of turning the love for scents into a business.

“It is about translating specific memories into scents, because scents are connected to our memories.”

Why perfumes? Was it an appreciation for fragrances in general, or more specifically out of an appreciation for perfumes?

I would say the idea to create a perfume out of appreciation of flavor or odor in general. It is about translating specific memories into scents, because scents are connected to our memories. If I could get you to smell something and you would be like, ‘Wow… my adolescence… summer vacation.’ During the creation I need to feel a specific something, but I also want everyone else can interact with products in their own way, to connect to their memories.

What are some of the first captivating scents you remember?

The first fragrance that I still remember to be fascinated by was ‘Dunhill Desire Red’. It was introduced in 2000, in the beginning of the new millennium. With its very red bottle it tried to attract attention of the customers, targeting 25 to 45 old. It was addressed to self-confident and the men who want to be in the center of attention. The ‘Desire’ perfume opens with the notes of apple, orange blossoms, sweet bergamot and sparkling lemon. Its base acts with the accords of vanilla, musk and labdanum. Designed by Michael Almairac, Dunhill Desire is made of ruby-red glass, and it really conquests with its woody-oriental composition.

You have rejected the use of synthetic chemicals in your own line. Was this something you set out to do from the start, or was it was a decision that you came to gradually as you learned more about perfumery?

I have rejected the use of synthetic chemicals in the perfume since the 60% of what you put on your skin, the largest organ on your body, gets absorbed into your blood stream. They can trigger allergic reactions, migraines, asthma attacks, nausea, eczema, and a whole host of other sensitivities.

“Today’s consumers are becoming more educated and suspicious of chemicals in our personal care products and are seeking safer alternatives.”

Naturals in general are much healthier and provide the scents for green living. Ingredients we use are derived from natural raw materials and this is something that we’ve decided from the very start.

Are there particular fragrance notes or ingredients that attract you and that you like to work with whenever possible?

As I mentioned it’s about translating memories into scents, so certain notes provoke more interests than the others. It’s about translation and finding most suitable ingredients to evoke those memories to me, and to others.

Do you have any other passions?

I’m also very interested in furniture and would like to design my own store. To have a decent budget to build the design and the furniture and furthermore enhance the feeling of experiencing the perfume SADO. I have very specific ideas of what kind of furniture to make and what kind of materials to use. Hopefully, this is a dream that I will achieve soon.

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August 8th, 2016

Experiences on Starting up

Cyberjaya, Selangor 2 August, 2016 – MyBazar Malaysia’s Vice President of Marketing, Mr. Mohd Hasnol Mohd Yunus was invited by MMU Faculty of Management (FOM) Alumni and Industry Outreach to talk on experiences on starting up a business.

“The success of any startup relies on having an idea whose time has come, then having the passion to make that idea become a reality.”

Regardless of recessions or challenging times, it is a certainty that there is always space for innovators willing to make their dreams come true. While various markets and business decline over the time, others rise to take their place.

In short, chaotic and disruptive times open up new opportunities to many.

Nobody ever thought that a magazine priced at $1 per issue (price of a wool sweater at the time) during the times of Great Depression in 1930s could possibly be profitable within the next few years: Fortune magazine became the reading material for Board members who survived the Financial crisis and recorded a profit of $500,000 within few years.

“As technology evolves, not only industries and companies are being re-structured but many other new industries have been created.”

Technology has also make it possible for many to dive into startup ventures as the cost of doing business goes south. In fact, many of those who are giants these days are using technology to leverage their success.

In the area of e-commerce, it has given rise to new opportunities to all merchants. Essentially now anyone can sell super-fast, easy and to a wider market.

“This is what MyBazar is all about – empowering sellers, democratizing the selling space and providing value to shoppers.”

As he highlighted the path to a successful start-up, Hasnol had focused on the following main takeaways:

1. The idea

Search for a solution and do not generate ideas for the sake of being innovative. Your idea must be a solution to a known problem. The idea needs to be expanded and tested thoroughly with hypothesis and experimental design or a prototype. Analysis and conclusion can then put the idea to the next level.

2. The strategy

Having the right idea but without the right strategy would not get the idea fly. Strategy can be in the form of the product itself, its price structure or the market it is targeting. Think in terms of differentiation and ability to implement.

3. The product + beta

The “ready” idea will need to be tested robustly with carefully selected group of people from the intended market. Going back to the drawing board is quite common at this stage in order to make sure that the product will be accepted in the market.

4. The team

Creation of the core team that would be navigating and managing the product is as important as in making sure that the product is ready to market. Different sets of identified skills and experience plus more importantly, the passion to make the whole journey a success will be the basic ingredient!

5. Scaling

The next “episodes” of the journey need to be carefully scripted and crafted as though we will be seeing a sequel to a blockbuster! This is where extra funding, additional of new team members and strategic partners come into the picture.

“There’s no map to successfully getting your online business off the ground. But the journey is part of the process; learning, growing, and iterating along the way.